Practical AI for UK trades
You're good at the work. It's the leads you miss when you're on site, the quotes that go cold, the reviews you never get round to asking for — that's what's holding the business back.
Mary is your AI assistant, configured for your business. She handles the messages, the follow-ups, the reviews, and the admin — so you're not doing it at nine o'clock on a Sunday evening.
How we work
Two things are happening at Papercrunch. We're building a working AI team for trades businesses — one stage at a time, at your pace. And we're doing it in public, so you can see exactly how it works before you commit to anything.
Papercrunch Guild
Building in Public
A membership for trades businesses that want more work and less paperwork. At entry, Mary is set up and activated for your business. Each stage that follows adds one working capability — a Google Business Profile that ranks you correctly, a website that converts, reviews coming in automatically, every call captured, quotes drafted, invoices chased. You own everything. Cancel any time and keep it.
Follow the build. We document how Papercrunch works, what we test, what breaks, and what a real trades business (Stonescapes — our first client) actually got from each stage. No theory. Just what happened.
At your pace
We build your AI coworker team progressively. You run Mary on your own account, ensuring total independence.
Each stage unlocks the next - at your pace.
The intake tells us where to start. The rest follows in sequence.
Hire Mary
Digital presence
Social presence
Reviews flowing
Every contact captured
Quotes handled
Cash flowing
Transparent pricing
Simple, honest membership rates with no agency lock-in. Build your AI team, own your tools, and get your Sunday afternoons back.
£47 monthly
Stonescapes
Join the founding wave. You get full Guild access, Mary configured for your business, and a 30-day no-questions refund if it is not right. Founder pricing is £47 per month — it rises to £197 when the founder places are filled.
You may already have an account which includes AI services. If not, you should budget about £20 per month for that as well.
Stonescapes Landscaping and Building Ltd — our first Guild member. Stage 1 complete, June 2026.
Build in public
We document the entire Papercrunch journey openly. Read our Substack newsletter to see how we build AI coworkers for real UK trades businesses.